Copywriting: Lucas Casagrande / Felipe Machado
Art Direction: Elizandra Peniche / Dionísio Burak
Creative Director: Bernardo Passarella
It all started with a little suspense.
Influencers from all over Brazil had their profiles frozen.
Less alcohol and less expensive:
a crazy beer needs a crazy campaign
Meet the Silverman.
For a crazy sale and campaign, a crazier man.
Silverman is a beloved character of Brazilian TV Culture, known for crashing into high society parties to interview celebrities and make everyone laugh with his voice, characterization and high doses of nonsense.
Perfect for Subzero Silver.
And of course
we've got into
the meme waves
​In 2022, a bodybuilder called "Toguro" exploded on the Brazilian Social Media making videos correcting people that judged others and talking about how your "body shape" should talk for you. ​
Meanwhile, the world cup was happening in Qatar and everybody was talking about the beer ban.
1. URGENT! There are places where it's prohibited to drink a cold Silver. BUT HERE IT'S ALLOWED!
2. Less alcohol: so you don't miss any shots.
3. -1ºC Filtered: refresh even the tense moments of the match.
4. Lighter: heavy atmosphere only for the adversary.
5. Cheaper: that real brazilian price that you love.
​To flood WhatsApp groups, we were inspired by the brazilian meme "Clown attack: we've hacked your phone".
1- Silvermen invasion. We've hacked the black fraud.
2- Let it Silver!
3- Now it's Silver Friday, dummie!
4- A sale that shouldn't be called sale.
5- Order a 6 pack on the delivery app and win R$ 1 in credit.
6- Are you shocked? Then order a Silver to be lighter.
And we also
had a laugh with digital influencers.
